Violet Studio
JOSEPH RAMSAWAK | (he/him) FOUNDER & PRINCIPAL STRATEGIST
I’ve spent more than a decade researching. As a research leader, I gather and leverage insights that lead to substantial revenue growth, cost savings, and enhanced user experience & engagement. As a seasoned insights strategist, I facilitate the closure of knowledge loops, enable organizations to make data-informed decisions, and align & galvanize teams to optimize their product strategies.
From working on games for social learning, to consulting for global brands and AI startups, I’ve honed my craft as a design research practitioner and insights strategy leader. I’m still going, still expending, & still taking things to the next level. 🚀
Whatever industry you’re in, you’re likely to find people from any discipline looking insights and data. This is bigger than just tech companies. 🚨🚨 We’re in the middle of a major shift, and now more than ever, brands need to understand their audiences and their needs, and how to help the humans who use their products meet their goals.
But research is broken. Full stop. Like…you know, I know, and everyone around us knows.
And instead of trying to fix it, a lot of the time it’s giving Chef Carmy vibes:
When it comes to research, organizations don’t know how an investment in research and insights will lead to a better product. On the flip side, researchers aren’t selling themselves either.
There might be more seats at the table, but the work is less impactful and integrated than ever before. Researchers simply aren’t cool anymore. Like, I could have become less cool to stay more gainfully employed, but I didn’t. Because being cool allows to do things a different way. Instead of being Chef Carmen, I’m picking up the fire extinguisher 🧯.
At Violet Studio, we do research better. And design sustainable processes and operations that are equal parts inspiration, data, impact, & longevity.
Product, design, and technology executives and founders needed better services at their disposal that bridge the gap between insights, strategy and activation. I created Violet Studio, and the clients love it.
Ways to Engage
🔬🔍📊 Driving Research.
Partnering with teams to lead key strategic research projects, lay insights groundwork, and activate cross-functional teams .
This is for:
Established product/design/research organizations who need timely delivery of research and insights
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🧱🏗️ Building Insights Practices.
Establishing sustainable research functions, with best practices that fit your teams’ needs & deliver big impact.
This is for:
Organizations who want to bring their research and insights in-house, and define tools and processes to match
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💡 Advising.
Enabling tech leaders, founders, and executives with expert-level guidance on insights-based strategy.
Typically oriented toward:
Founders & executives from product, design and research building their own products or doing their own research
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DO RESEARCH BETTER.
Research
Foundational Strategy
Qualitative Research
Survey Design & Analysis
Inclusive Design Research
Ethnographic Research
Prototype Testing + Validation
Co-Creation Sessions
Competitor Research
Strategic Outcomes
Insights & Opportunities
Activating Insights-Based Strategy
Research-Led Design Sprints
Feature & Roadmap Prioritization
Experience Design
New Product Discovery
Strategic Advising
Inclusive Design Research for Disney+
#inclusivedesignresearch. #co-creation. #reimagineyourbrand. #userinterviews. #productstrategy.
Innovation Strategy for Smart TVs at LG
#newproductdiscovery. #foundationalstrategy. #0-1. #generativeresearch. #userinterviews. #scaledlearnings. #concepttesting. #featureprioritization.
